As the name indicates, the Cassava Enterprises Ltd 777 Casino is the sister website to the well known and much respected 888 Casino. Due to being part of 888 Holdings plc. this online gaming community is part of the premier 888 Casino Club. In the simplest of terms, what this means is that you gain all the exclusive rewards, and are granted instant access to all three of the casinos associated with the club. Therefore allowing you to only ever need to use one account across all three sites, thus making your experience a smooth and more friendly one.
Despite being a multilingual platform, 777 Casino has many country restricts, most notably being that US players cannot play, meaning it is aimed at European players, predominantly in the UK and Belgium. Although the limitations are unavoidable for some, those that can access the site are greeted with a well rounded, thoroughly thought out design and theme, accompanied by a highly user friendly interface.
Even though the homepage has a lot of information listed, it’s broken down into bitesize chunks, meaning players aren’t overwhelmed when they first visit. Instead of bombarding them with a torrent of info, 777 lets its retro inspired theme do the talking, as well as its list of games. With so many other online casinos springing up with poorly developed websites, it is refreshing and comforting for customers to be able to experience something so carefully put together.
Finding all the activities is easy thanks to the well labelled header at the top of the home screen, an aspect that may sound insignificant to some, but actually makes a world of difference in how you interact with the site.
One of the most welcoming features of 777 is that you don’t have to register to see the full extent of their gaming catalog when visiting as a guest, a trait much loved by newbies, and yet is often neglected by many brands within the market. What is more, under each title you are shown the total sum of money associated with that activity. By being able to see that large figure keep climbing, newcomers will undoubtedly feel inspired to play, hoping that they too can share in what seems to be frequent payouts of cash prizes. It also means you can see first hand the various software companies the brand has employed such as NetEnt, iSoftBet, and Euro Games Technology, to name some of the more well known.
Another invaluable aspect of the 777 Casino, especially for those inexperienced with online casinos, is that each sub-section gives information of where the game originated from, therefore allowing you to appreciate the history behind the classic games you enjoy. In addition to his digestible history lesson, each gaming widget has further information attached that explains the story behind the game, its features, and offers visual previews of what to expect. It’s the next best thing to playing a demo.
These two small details really emphasise the quality of the brand, and help to make it stand out proudly from its competitors; by choosing to be detailed in their approach, 777 feels a lot more customer focused and invested.
Even though there are many choices of activities to peruse and play, there is no escaping the obvious fact that 777 is all about slots, for that section is easily the largest. The sheer number of titles they have, not to mention the different variations of traditional and video slots, delivers a diverse entertainment centre that will appeal to many different types of player. While the slots may reign supreme, that isn’t to say that the other entertainment provided is lacking, for 777 Casino has ensured avid fans of table games can savour a dynamic array of variations of popular choices like Blackjack.
After you’ve thoroughly browsed what’s on offer, actually playing the game of your choice is a smooth and fluid process: merely click the title and it will load on a new screen. Of course, if you try to do this as a visitor, you will then be prompted to sign up before you can venture any further. But with most registeration forms, the sign up is quick and painless, designed with speed in mind.
Some casinos, while dazzling in the games department then disappoint in promotions, however this isn’t the case at 777 Casino. Not only is there a decent selection of offers for both new and returning customers to select, but their rewards list is categorised, making it easier for you to find exactly what you’re looking for.
In regards to new gamers, while you’ll usually be granted an impressive welcome bonus and then that’s it, here you’re given three different promotions specifically for you. That’s a lot of reward for simply signing up and depositing. There is the staple deposit bonus of 100% on your first allocation, but then there is also a registration promo that delivers £21 free simply for joining. And as if that wasn’t enticing enough, you can then choose the welcome package which gives you up to £100 freeplay when using the code provided, which in turn generates further freeplays on your next four deposits.
After the preliminary wow factor of becoming a 777 Casino player, there is a host of daily offers for every day of the week, meaning you always have the potential to win a prize, big or small. A lot of those mentioned are to do with freeplay extras, but that doesn’t unnecessarily diminish their value.
Listed alongside the promotions is the VIP Club, although this shoutout is designed to then lead you to the much more detailed VIP page, which you can alternatively click for yourself at the top of the screen. Unlike some brands which provide the bare minimum of information, 777 goes to great lengths to ensure you know exactly what benefits you can expect to receive, and how you obtain them. Having put so much effort into making it exciting and interesting, it seems that many more users will be inclined to become a 888 Club member. It certainly feels like they’re offering special treatment when you consider the personalised team and the events available.
Usually banking isn’t given much thought when developing an online casino – payment methods are listed and then that about covers it. Yet again, 777 goes out of its way to be different. Not only are customers given a full and comprehensive record of every way you can manage your finances, which include but aren’t limited to Skrill, credit cards, and PayPal, they also give instructions on how to deposit your money. Moreover you’re even told what you should do if you can’t see your transactions listed, something that undoubtedly aids customer service no end.
Although a banking system can never be without delays and potential faults, this one certainly appears to be designed with efficiency and usability in mind; not many sites can rival it.
Sadly, this is where 777 Casino is lacking, which is surprising given how thought out every other aspect of the brand is.
Despite having links to their Facebook, Twitter, YouTube and even Google+ account (an unexpected platform to see to say the least), the casino hasn’t been active on any of its social media in several months. While this clearly isn’t damaging the website in any way, it still lowers the quality of what is an excellent gaming domain it is overall.
It isn’t often an online casino ticks the majority of boxes for users, but 777 Casino is an exception. It’s evident that a lot of time, money and effort has been poured into it to ensure that it delivers an experience that few other casinos can beat. Whether it’s the titles you can access, or the way you deposit and withdraw, nothing has been overlooked, apart from the social media, but that barely impacts on an otherwise gleaming brand that is sure to continue generating interest for some time yet.